Now I assume the position of business development of B2B web marketing in the Compressor Technology Service Label of Atlas Copco China. Atlas Copco is usually an industrial group with world-leading positions in air compressors, expanders and air treatment systems, hydraulic breakers, road equipment, portable compressors, generators, mining tools, power equipment and assembly systems. The organization was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 169 countries. PART I: Sector Overview The compressors, especially the air compressors offering air force, are usually applied inside the industries as machinery developing, chemical and petrochemical, mining and metallurgy, textile and garment, food and chemist, and travel. The demand via downstream industries stimulates the rapid progress air compressor market. In recent years, along with the rapid development of international converter industry, the concentration of global compressor marketplace has observed gradual improvement. The leading converter manufacturers (represented by Atlas Copco and Ingersoll-Rand) continuously improved their competitiveness through horizontal the usage, and occupied the market dominating position. Since China is just about the global production center gradually, the global making focus of air compressor also utilized in China Mainland gradually, plus the international key compressor suppliers also marched in to Oriental market successively. From eighties, Atlas Copco, Ingersoll-Rand and Sullair utilized Chinese market in sequence. Ingersoll-Rand set up production base in Chinese suppliers Mainland firstly in1997. Rapidly afterwards, Atlas Copco, and so forth also successively invested and founded plant life in Cina. At present, difficulties compressor companies around the global all possess production bases in Cina. The foreign main compressor manufacturers almost all attach superb importance towards the development in China, and China has become the second largest market of Atlas Copco worldwide simply by revenue contribution. The access of foreign main converter manufacturers provides aggravated the market competition of China compressor industry. PORTION II: Issues of Compressor Market in China 1 . Slowdown of industry growth. В When international leaders such as Atlas Copco and Ingersoll-Rand firstly came into the Chinese market, they easily enjoyed speedy growth of monetary development in China. However , owing to the financial crisis lately, they are facing the slowdown of industry growth. (See the table below: result value of compressors in China)
installment payments on your Market saturation of advertising compressors Considering that the compressor is actually a durable product whose common service life is between 10-15 years, the quantity of selling compressors dramatically diminishes after a popular at first. (See the table below: end result sets of compressors in China)
several. Rises of local opponents Generally, most domestic business employ the company model of " parts outsourcing techniques + program assemblingвЂќ because they cannot production the main parts automatically. The competition concentrates on the low-end market. (See the position beneath: market standard of compressor sector in China)
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