How to Start a TELEVISION Channel
Your guide to creating a successful TV SET Business
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Introduction – Nick Thompson
ack in 2002, once we published the first ‘How to Launch a TV Channel' guideline, most people were watching online video on free-to-air analogue TV SET, with digital TV coming fast within the rails. Today, in the UK and most developed countries, digital Pay-TV and digital terrestrial TV are growing, video within the PC is in the front of everyone's mind and mobile phone video is actually a niche although growing trend. At the same time, the way that you assembled and disperse a TV channel, even though fundamentally identical, is also changing. We therefore decided it turned out time to produce a new edition of ‘How to…' Rather than updating the first version all of us decided to go returning to the drawing board, rethink the contents and write every page from the beginning, to better reveal the TV sector of today and tomorrow.
Although net video can be beginning to deliver on the hype, broadcast TV SET, whether wire, satellite or terrestrial, continues to be the best way of providing superior quality TV to large audiences - and can remain and so for the next ten years or more. High definition will be more and more important, but if it's out of your reach and you have exciting content that folks want, you could be successful devoid of making the switch to HD. However , if a direct competitor the actual move to HI-DEF you could be in real difficulty. The future may see very exciting improvements, including interactivity, the concurrence of internet and broadcast delivery mechanisms and multi-platform syndication.
The future will probably see very exciting improvements combining interactivity and the convergence of internet and broadcast delivery mechanisms
I am hoping you enjoy the ‘How to …' guide and I would like to conclude by of my own, personal thoughts on fantastic industry that my fellow workers and I are lucky enough to work in:
In the event once you've look at the guide you would want to know more about how Arqiva can help you to launch a TV channel, then please contact us at www.arqiva.com.
Computer chip Thompson, Taking care of Director, Arqiva Satellite & Media.
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f if you're serious about introducing a TV SET channel and you're not a TV specialist there is a wide range of industry reassurance that you need to know which will make your organizing process easier. In this short guide we have tried to provide you with the first standard of knowledge you should start organizing your channel. A guide of the length are unable to hope to become encyclopaedic, rather it's our aim to assist you to have a clearer picture of any kind of gaps there may be in your expertise, formulate the questions you have to ask and also understand the answers.
We've divided the guide into short chapters: Page The business enterprise of tv set
5 7 9 12 14 sixteen
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Selecting your TV SET platform
Your articles strategy
Getting on air a countdown to launch
Promoting your channel Future TV SET
Current UK TELEVISION SET Advertising guidelines permit up to 9 mins per hour of adverting
The business of television
ll effective business types for today's TV programs rely on driving a car ‘traffic' (or eyeballs) around multiple press and websites. This guarantees the maximum exposure of sponsors, products and brands to since diverse a group as possible, and ideally culminates in audience interaction that will directly or indirectly take a financial benefit to the TELEVISION channel. Inside each of the traditional business models of free-to-air (where the content is free to view); subscription and pay-per-view (by event rather than annual subscription), there are several revenue–generating activities that can be implemented for all the models, on no matter which platform(s) best suit your genre and your target audience. It is likely that the channel are getting revenues via more than one of these activities. We now have summarized these kinds of activities beneath: Advertising &...
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