Developing Amazing or Free Technology:
Learning from Five Case Studies
R. R. K. Sharma, Ajay Jha, Sandeep S Rajput
Abstract вЂ“ Companies in high technology area either have
to acquire and set the industry common, or quickly follow
the prevalent, or perhaps risk getting obsolete. Learnings from
this paper happen to be following: First, the Innovators tend to
develop proprietary technology to take advantage of 1st
to market as well as the late entrants try to make up by
growing open source technology. However the
amazing strategy is definitely not always effective in starting
improved replace owing to the network result and
transitioning cost as well as the market may possibly favor an inferior
product. Second, the high level products are generally
produced underneath proprietary technology, whereas extensive
base products are aimed by free. Third, with
time the proprietary systems are found expensive to
maintain, and are produced open to support. Fourth,
exclusive technology seeks for top to bottom integrated
supply chain leading to full possession of upstream and
downstream supply components. Finally the long term
strategy demands open source pertaining to greater industry size.
Keywords - Strategy, High Technology Products,
Standards, Network Outwardness.
A standard can be " some technical technical specs adhered
to by a item, either tacitly or because of a formal
agreement" . Standardization is a process of having
those requirements or items adopted, and require a
dedication of methods by both developer from the
specification as well as the providers from the products that embody
that. Products which might be compliant with standards are usually more
valuable to users than those that are not standard-compliant . Wide-scale standardization also encourages technology
re-homing because it reduces adoption costs. Especially a
network product becomes even more valuable to users when it is
compatible with complementary products . In IT
sectors, network results are noticed both in physical
network goods, such as automatic teller devices, and in
intangible network items, such as chart software
that delivers worth in the context of consumer communication and interaction [4, 11]. When a technology or a item becomes
the standard in a industry, it accomplishes the maximal
compatibility with other products and offers higher value than
competing technologies. Therefore it is strategic for technology
sponsors to make their particular technologies or perhaps products
the standards in market segments. Standards will be established through
different techniques. In some cases, known formal
requirements for acknowledgement by firms in relevant industries; para jure common. In other cases, standards arise when a single
product and its particular underlying technology specification becomes
dominant among the list of competing goods in the market; de
978-1-4799-0986-5/13/$31. 00 В©2013 IEEE
facto normal. . A variety of tactics can be employed in standardization operations, including technology licensing, proper alliances, product diversification, and aggressive placement . On the one hand, a good can use competitive strategies just like penetration pricing and preannouncement to
expand and keep an installed base of users, which can be critical to making its exclusive technology the market standard . However, firms can build coalitions through
alliances, license, and cross-licensing their technologies to develop criteria .
With this background we all studied the development of events
in few circumstances on warfare of criteria. The circumstances have been
created using information about internet and associated
magazines. The five cases reviewed are:
1 ) Apple compared to Samsung (Smartphone Industry normal
2 . Windows compared to Linux (Software...
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Technology, 1, 1 (1990), 3-41.
ACM SIGMOD Record, 27, 3 (1998), 53-58.
and prГ©dation. American Economic Review, 76, your five
all industrial sectors. Academy of Management Business, 11,
a couple of (1987), 7-25.
Review, 75, 3 (1985), 424-440.
2 (1994), 93-115.
1 (2000), 61-82.
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