A Strategic Managing Case Study upon
CVS Caremark Corporation
By: Carter Vaillancourt, Megan Land, and Emily
•A quick history of CVS
•Existing Objective and
•New Mission and Eyesight
•Grand Strategy Matrix
CVS Caremark Update
Proper Plan for
Company Fb timeline
The CVS brand
was used to get the
very first time in 1964.
That 12 months, they
had 17 price tag
locations, and 40
stores only five
Simply by 1974, CVS
had 232 stores
and sales of
The chain acquired
more than 4 hundred
stores by 1981.
Product sales reached $1
billion in 1985,
to some extent due to the
medical stores being
added to many of
CVS's older shops
In 1994, CVS
It happened in 1999, CVS
Soma. com, the initial
and has been renowned it
In 2005, CVS
bought 1, 268
stores and Eckerd
business, coming from J.
On November 1, 2006,
CVS declared that it
was entering into a
Caremark Rx Inc., a
On Aug 12, 2008, CVS
it would get
Longs Drugs for $2. 9
CVS Caremark Segments
2010 CVS Caremark Retail Segment Revenue
Existing Eye-sight Statement
We all strive to
Existing Mission Statement
We provide expert proper care
and innovative solutions
in pharmacy and health
attention that are powerful
and easy pertaining to our
• Employ Minute Medical center locations and
Specialty drug-store division to reduce
cost although improving the healthiness of
those we serve
• Increase CVS Caremark command in
and contribution for the areas of
chemist services and healthcare
Suggested Vision Declaration
CVS Caremark's vision is
to improve the quality of
life through convenient
and cost efficient
Proposed Mission Statement
In CVS Caremark our mission should be to provide top quality
products and services through our drugs and
consumer products (2). We make an effort to be the main
provider in the United States (3) simply by investing not simply
in our company (5) and technological improvements (4) although
also in the communities by which we serve (8). Whether
our customers are fresh to this world the are experienced,
(1) we can say that our company can offer them with
the most recent and most successful products and services,
although promoting the healthy areas in which they
live. Through our respected employees (9), CVS will be able to
provide quality services and quality goods (7).
Functioning Expenses as a % of Revenue
Gross Margin as being a % of Revenue
U. S Medical stores 2010
Rx Same-Store-Sales Tendencies
on the lookout for.
Universal Health Care and economic climate recovery, $10,50 trillion by 2020 Imminent introduction of generic brands lowering the fee
Over the subsequent five years, roughly $50 billion brand drugs will forfeit patent security With health-related reform little by little coming into impact, 32 mil Americans recently without protection will now have some short kind of coverage.
People 65 years old or more mature fill more than 25 prescriptions annually normally, 3 times the national normal.
As seniors age, roughly 70 , 000, 000 Americans will turn sixty-five in the next two decades
It is estimated that by simply 2014, almost eight...
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